My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055

<p><span style="font-weight: 400;">In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on</span> <a href= "http://singlegrain.com/dtla"><span style="font-weight: 400;">this website</span></a> <span style="font-weight: 400;">if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!</span> <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">DM Eric</span></a> <span style= "font-weight: 400;">if you would like to participate in the VIP dinner.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)</span></li> <li><span style="font-weight: 400;">[00:35]</span> <a href= "https://support.google.com/analytics/answer/6158745?hl=en"><span style="font-weight: 400;"> Cohorts</span></a> <span style="font-weight: 400;">is the new report.</span></li> <li><span style="font-weight: 400;">[00:45] It’s in beta right now.</span></li> <li><span style="font-weight: 400;">[00:55] It tracks how many people re-visit your site.</span></li> <li><span style="font-weight: 400;">[01:05] If people don’t re-visit, you can’t convert.</span></li> <li><span style="font-weight: 400;">[01:35] Don’t just focus on first-time traffic, but rather repeat traffic.</span></li> <li><span style="font-weight: 400;">[02:40] Cohorts will help you figure out how to get repeat traffic.</span></li> <li><span style="font-weight: 400;">[03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.</span></li> <li><span style="font-weight: 400;">[03:57] That’s it for today.</span></li> <li><span style="font-weight: 400;">[04:00] Check out cohort!</span></li> <l