My Failed Attempt at Content Marketing | Ep. #815

<p><span style="font-weight: 400;">In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.</span></p> <p><span style="font-weight: 400;">Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">My Failed Attempt at Content Marketing</span></em></li> <li><span style="font-weight: 400;">[00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.</span></li> <li><span style="font-weight: 400;">[00:57] Eric was one of those people and when</span> <a href= "http://www.thinkwithportals.com/"><span style= "font-weight: 400;">Portal 2</span></a> <span style= "font-weight: 400;">came out, he made a website that served as a guide for the game.</span></li> <li><span style="font-weight: 400;">[01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.</span></li> <li><span style="font-weight: 400;">[01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.</span></li> <li><span style="font-weight: 400;">[01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.</span></li> <li><span style="font-weight: 400;">[01:58] He got hit by a webmaster notification tool that said his content was spammy.</span></li> <li><span style="font-weight: 400;">[02:04] He realized a lot of people were spamming his form, so he cleaned it up.</span></li> <li><span style="font-weight: 400;">[02:11] The lesson he lear