My Early "Gray Hat" Email Mistake

<p><span style="font-weight: 400;">Not all lists, opt-ins, or leads are created equal. About 7 years ago I got a little too close to the ethics line on an email campaign. Here's what I did and what I learned…</span></p> <p><span style="font-weight: 400;">You can have a list with a million emails, but that doesn’t mean these are leads. Traffic is great, but unless you get conversions, you will go broke.</span></p> <p><span style="font-weight: 400;">In this episode, I want to talk about email lists, distribution, and how to turn an opt-in into a real lead… I also want to tell you about the time I went “gray hat”.</span></p> <p><span style="font-weight: 400;">I’ve since only been doing “white hat” marketing, but aside from the ethics issue, this thing I did didn’t even work! </span></p> <p><span style="font-weight: 400;">Let’s find out why… </span></p> <p><strong>Key takeaways:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">My first real learning opportunity (00:58)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">It’s all about the conversion rates (05:39)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">So here’s what I did (and why it didn’t work) (09:22)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why opt-ins are not leads, at least not yet (13:14)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What can you get in my Offer Launch event (18:33)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Don’t be afraid to follow up until they buy(20:25)</span></li> </ul> <p><strong>Additional resources</strong></p> <p><span style="font-weight: 400;">Learn how to launch for profit</span> <a href= "https://offerlaunch.com/register1601517790315"><span style= "font-weight: 400;">Offer Launch</span></a></p> <p><span style="font-weight: 400;">Get Russell Brunson’s book</span> <a href= "https://expertsecrets.com/getesfree-1"><span style= "font-weight: 400;">Expert Secr