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Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:

All marketing is B2C marketing
Communicate the balance between autonomy and authority
Understand history to set strategy

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Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:

All marketing is B2C marketing
Communicate the balance between autonomy and authority
Understand history to set strategy

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Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:

All marketing is B2C marketing
Communicate the balance between autonomy and authority
Understand history to set strategy

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My Conversation with Alicia Tillman

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