Musical Branding: An Interview with Sam Parvin - Part 1

<p><em>“The way that advertising agencies, for example, are structured now is still based on the </em>Mad Men<em> era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don't have a sound person, we don't have a sound director. And so much of the way that we interact with the world, or 'consume' content, is through audio. I think it's just about thinking about us as humans, and how we intake information and interact with external things in our world, and audio is just always there.” -- </em>Sam Parvin</p><p>&nbsp;</p><p>This episode's guest specializes in helping senior-level brand marketers use and strategically execute music to create a stronger brand that also creates value for their consumers. She's a globally-awarded music supervisor for brands like Coca-Cola, Maker's Mark, Corona, and GMC, and she's passionate about sharing her very specialized expertise in navigating the music licensing space to help people inspire the world with their marketing communications.</p><p>Her name is Sam Parvin, and if you’ve been wondering how you can use music to enhance what your brand offers to the world, this is going to be a discussion you'll definitely want to hear.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>Music Has Been My Path</strong></p><p>The interview starts with a look back at the way sound shaped Sam’s earliest memories from the soothing lull of watching televised golf with her grandfather to the Bonnie Ra