Musical Alchemy: An Interview with Eric Singer - Part 2

<p><em>“One of the wonderful things about music is that it's by and large pretty universal, you know, when almost any culture will perceive a minor chord as something that feels sad. Even my 4-year-old son can identify that as 'oh that's sad.’ But there are more subtleties too, you know, and that may affect instrument choice, it might affect tempo, and it might affect chord progression.” </em>-- Eric Singer</p><p>&nbsp;</p><p>This episode is part two of my interview with audio producer and creative director Eric Singer as we discuss the advantages of virtual audio presentations, the challenges independent artists face in an increasingly online industry, and some surprising new advances in advertising technology.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>Creating Music and Sound</strong></p><p>We start the second half of the interview with a discussion of how the industry has changed over the past few years, and how virtual conferences and Zoom meetings have all but replaced direct presentations. Eric tells us some of the limitations, as well as a few unexpected advantages, of online audio demonstrations, and how Coupe Studios is rising to the challenge of bringing authenticity to audio branding and marketing.&nbsp; “We discovered along the way,” he says, “that we really, really enjoy applying that authentic creativity, that art form of creating music and sound, to advertising.”</p><p>&nbsp;</p><p><strong>A Whole New World</strong></p><p>The topic turns to the indie