Music Data Insights with Christine Osazuwa

<p>Christine Osazuwa has managed to combine her various passions into roles consulting and working with music startups, venues, festivals, radio stations and labels, bridging the gap between music, data &amp; business. She spent 2 years in Stockholm most recently as the Head of Data &amp; Insights for Universal Music Sweden before calling London home working as the Global Marketing Director for Data &amp; Insights at Warner Music Group. In October 2021, Christine joined the live music &amp; travel tech startup, Pollen, where she helps to curate one-of-a-kind music experiences. Christine sits down with Brian and Nick to share her various insights into what works and what doesn’t in today’s music industry.</p> <p><strong>Show Notes:</strong></p> <p>[2:12] How music data points have changed from the pre-digital era to now.</p> <p>[6:53] Why you shouldn’t buy likes, plays or followers.</p> <p>[8:40] Christine discusses her background in marketing and web development.</p> <p>[11:08] What is and is not working for the industry in terms of data collection.</p> <p>[16:22] An intro to Pollen and what they do, plus a discussion of trends in live music experiences and streaming.</p> <p>[29:30] Christine’s advice for up and coming artists.</p> <p>[39:40] Smaller strategies to develop a Minimum Viable Product.</p> <p>[41:40] Christine tells us about the Measure Of Music conference.</p> <p><br></p> <p>Follow Christine on <a href="https://www.linkedin.com/in/christineosazuwa/?originalSubdomain=uk">LinkedIn</a>, and check out <a href="https://measureofmusic.com/">Measure of Music</a> and <a href="http://alwayswantingmore.com/">Always Wanting More</a>.</p>