Music Artist - Jordan Joseph

Jordan Joseph’s life was forever altered by his grandfather’s words of wisdom.<br />“One of the richest places in the world is a cemetery,” Jordan recalls his grandfather<br />saying to him. “It is because so many ideas, songs, movies and books go unwritten,<br />unheard or unseen. I didn’t want to leave this world not having done the very thing<br />that’s in my heart and I feel like I could change the world, to touch hearts and<br />reinspire love at a time where we need it most. That alone changed everything for<br />me.”<br /><br />Moved by his grandfather’s lesson, Jordan dedicated himself to the very thing he’d<br />been thinking about every day. The Michigan native decided to go all-in with his<br />biggest dream, to become a singer.<br /><br />Although he grew up around music and had plans of being in a group, Jordan felt as<br />though it was his time to emerge as a solo artist. So, on April 22, 2017 (Earth Day)<br />Jordan released the video for his cover of James Arthur’s “Say You Won’t Let Go.”<br />Jordan had become enamored with Arthur’s voice and gravitated to the song, which<br />helped him get through a tough time in his life, which included a break-up.<br /><br />Jordan’s next cover was of “There For You,” a Martin Garrix and Troy Sivan song. He<br />listened to the cut while he was working out and was thinking about the disasters in<br />Houston and Florida, as well as the racial strife consuming America. Jordan took this<br />as a sign that the universe was trying to bring the world together through love, and<br />not have as much focus on politics and reality television.<br /><br />While the covers helped soothe his soul, Jordan hit his creative stride with his first<br />piece of original material. For his lead single “Cruel Intentions,” Jordan had a poetry<br />moment where he had to stop and write about the last time he was in love. He built<br />the song’s lyrics from that poem, resulting in a stirring urban pop record with an<br />R&amp;B lean and a powerful story.<br /><br />“It’s about