Multi-touch Attribution Models with Dan Mcgaw

<p>In this interview with Dan, you'll learn about:</p><ul><li>The importance of governance</li><li>The significance of measuring your business's touchpoints</li><li>Why accepting imperfection is key to understanding the limits of your data source</li><li><a href="https://mcgaw.io/build-cool-shit-book/#gs.l5hpny" target="_blank">Build Cool Sh*t</a>, Dan's first book</li></ul><p> </p>