Moving the Needle – an Interview with Bill Hampton #279

<blockquote> <p style="text-align: center;"><strong>“I</strong><strong>f you don't know what you're building towards, you're not going to get there.  And so, I encourage people to know what you're building.”</strong> <strong>– Bill Hampton</strong></p> </blockquote> <p> </p> <p>Promotion is one of the most misunderstood aspects of business today. It’s often connected to showmanship or clever marketing but, when it’s done authentically, it’s all about giving people a solution to their problems. In this episode, Brian interviews former Dave Ramsey associate Bill Hampton to discover how organizations can move the needle when it comes to promotion, sales and growth. Topics discussed include: how the momentum theorem works; why it’s so important to build trust, confidence and competence with your customers; and why you must not only consistently sell your message, but be ready to deliver when you get the opportunity.  </p> <p>Watch the episode  –  <a href= "https://bcove.video/3bEWTZY">https://bcove.video/3bEWTZY</a></p> <p> </p> <p><strong>YOU WILL LEARN:</strong></p> <ul> <li>How passion fuels promotion.</li> <li>Why sales needs belief.</li> <li>Why you must grow yourself to grow your business.</li> </ul> <p> </p> <p><strong>MENTIONED IN THIS EPISODE:</strong></p> <p>Episode 265, <a href= "https://www.thebrianbuffinishow.com/the-e-myth-revisited-an-interview-with-michael-e-gerber-265/"> <em>The E-Myth Revisited – an Interview with Michael E. Gerber</em></a></p> <p>“<a href= "https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447/ref=sr_1_1?dchild=1&keywords=it+starts+with+why&qid=1621248602&sr=8-1">Start with Why</a>,” by Simon Sinek</p> <p>“<a href="https://www.imdb.com/title/tt1950186/">Ford v Ferrari</a>,” movie</p> <p>“<a href= "https://www.amazon.com/21-Irrefutable-Laws-Leadership-Anniversary/dp/0785288376/ref=sr_1_6?dchild=1&keywords=john+maxwell&qid=1621248844&sr=8-6">The 21 Irrefutable Laws of Leadership</a>,” by John C. Maxwell</p> <p>“<a href= "https://www.amazon.com/Myth-Revisited-Small-B