Moving beyond ungated content to ungrated products with Sam Senior of TestBox

<p>Sam Senior is the CEO and Co-Founder at TestBox, a software evaluation platform to test and compare software before you buy. TestBox is going a step further of un-gating content and un-gating products as well. The success of TestBox is evidence that customers are tired of dealing with pushy salespeople, jumping through hoops, and being bombarded with marketing. </p><p>0:00 Introduction <br>0:56 Conversation with Sam <br>1:45 TestBox <br>5:58 Monetization model <br>6:33 Un-gated products <br>11:47 Measuring success <br>19:00 Product &amp; content user experience <br>23:54 Advice to marketers <br>26:18 Outro </p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Sam: | <a href="https://www.linkedin.com/in/samuelsenior/">LinkedIn </a>| <a href="https://mobile.twitter.com/samuelbsenior">Twitter </a>| <a href="https://www.testbox.com/">Testbox</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>