More Isn’t Always Better – Challenging the Growth at All Costs Mindset

<p><span style="font-weight: 400;">Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their &ldquo;vanity&rdquo; metrics that say more is always better.</span></p> <p><span style="font-weight: 400;">Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the &ldquo;Growth at All Costs&rdquo; mindset that companies find themselves in.</span></p> <p><strong>We covered:</strong></p> <ul> <li><span style="font-weight: 400;">&nbsp;</span><span style="font-weight: 400;">Why companies should not use growth as their top achievement metric</span></li> <li>&nbsp;Focusing on profit over growth</li> <li>Why it is important to figure out how to be happy in the present then hoping the future works out</li> <li>How to avoid focusing on &ldquo;vanity&rdquo; metrics</li> <li>The two ways to run a business long term</li> <li>When focusing on your business&rsquo;s growth makes sense</li> <li>Why you should consider that more isn&rsquo;t always better</li> <li>Why you should be focusing on a specific audience</li> <li>The importance of understanding your audience&rsquo;s problem</li> <li>Customer retention vs. customer acquisition</li> <li>The three qualities it takes to be resilient</li> <li>Focusing on the process rather than the outcome</li> <li>Why you should always be working on personal growth</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><span style="font-weight: 400;"><a href="https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356">Company of One</a></span></li> <li><a href="https://creativeclass.co/">Paul&rsquo;s Creative Class</a></li> <li><a href="https://usefathom.com/">Fathom Analytics</a></li> <li><a href="https://startupgenome.com/">Start-Up Genome Project</a></li> <li><a href="https://www.inc.com/inc5000/index.html">Inc. 5000 List</a></li> <li><a href="https://www.garyvaynerchuk.com/">Gary V</a></li> <li><a hr