Moira Somers: How to Give Financial Advice That People Will Actually Take

<p><p>Our guest on the podcast today is Dr. Moira Somers,  a clinical neuropsychologist and professor. She’s also author of the book <em>Advice That Sticks: How to Give Financial Advice That People Will Follow,</em> published in 2018. Dr Somers’ expertise is in brain functioning, behavior change, and mental health, topics that she often discusses in the context of financial advice. She’s a frequent public speaker and also consults with advisors on improving their client outcomes. </p></p><p><p>Dr. Somers is a senior faculty member with the Sudden Money Institute, where she trains advisors and conducts research into the psychological factors at play during major life transitions. </p></p><p><p><strong>Background<br /></p><p></strong><a href="https://moneymindandmeaning.com/about-moira/" target="_blank">Moira Somers' biography</a> </p></p><p><p><a href="https://moneymindandmeaning.com/" target="_blank">Moira Somers' website</a> </p></p><p><p>Somers, M. 2018.<em> <a href="https://www.amazon.com/Advice-That-Sticks-financial-advice/dp/1788600142" target="_blank">Advice That Sticks: How to Give Financial Advice That People Will Follow</a></em> (London: Practical Inspiration Publishing).</p></p><p><p><strong>Improving Client Adherence<br /></p><p></strong><a href="https://psychologydictionary.org/nonadherence/" target="_blank">Behavioral finance definition</a> </p></p><p><p>Martin, L., Williams, S.L., Haskard, K.B., et al. 2005. “<a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1661624/" target="_blank">The Challenge of Patient Adherence</a>.” <em>Therapeutics and Clinical Risk Management</em>, Vol. 1, No. 3, P. 189. </p></p><p><p>Somers, M. “<a href="https://www.onefpa.org/journal/Pages/MAY18-Does-Your-Advice-Stick.aspx" target="_blank">Does Your Advice Stick?</a>” <em>Journal of Financial Planning</em>, May 2018. </p></p><p><p>Stone, G.C. 1979. “<a href="https://spssi.onlinelibrary.wiley.com/doi/abs/10.1111/j.1540-4560.1979.tb00788.x" target="_blank">Patient Compliance and the Role of the Expert</a>.” <em>Journal