Modern Day Marketers #10: Playing the long game

<p>Brett and Jonathan explain why modern-day marketers are playing the long game. For too long, marketers have been measured by how many leads they can quickly generate, which has resulted in bad leads, transactional interactions, and wasted time. Jonathan says good marketing is a long-term process that actually happens very quickly. </p><p>0:00 Intro <br>0:54 Conversation with JG <br>3:30 Role of CEO <br>5:42 “We need more leads” <br>9:15 Vitamin or pain killer <br>12:30 Can’t be measured <br>13:55 Demand activity or brand activity <br>16:10 Calls to action <br>18:55 Tracking success <br>21:00 Advice for stuck marketers <br>22:58 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>