MINI: Breast Feeding Awareness Week - Amy Wray

A wahine Māori and mother of five is launching a breastfeeding app in a bid to help other māmā have greater access to resources and raise healthy babies.<br />Amy Wray is a lactation consultant and midwife who has specialised in breastfeeding for much of her career.<br />After being inspired by her own mother who was also a midwife and lactation consultant, Wray recognised a need for other mothers to have access to resources that could help and guide them on their motherhood journey.<br />Driven by her passion to help others, Wray created the app Māmā Aroha in collaboration with Hāpai te Hauora, the New Zealand Breastfeeding Association, Mokopuna Ora and Kiwa Digital.<br />Wray said it was an online resource filled with aroha which she wanted to be simple and informative for mothers across Aotearoa who are going through a process she knows all too well.<br />It aims to normalise breastfeeding and provide support networks for other mothers.<br />"It's about reclaiming that knowledge space and giving it back to whānau and their hands and empowering them.<br />You can read more at The New Zealand Herald website now >> <a href="https://www.nzherald.co.nz/lifestyle/wahine-maori-develops-breastfeeding-app-to-help-other-mama/OZUVZWLOYFV7YSMAPDZP57UXVE" rel="noopener">https://www.nzherald.co.nz/lifestyle/wahine-maori-develops-breastfeeding-app-to-help-other-mama/OZUVZWLOYFV7YSMAPDZP57UXVE</a>/