Mike Kerns and Jesse Jacobs - Content to Commerce - [Invest Like the Best, EP. 220]

<p><span style="font-weight: 400;">My guests this week are Jesse Jacobs and Mike Kerns, co-founders and partners at The Chernin Group, TCG, a multi-stage investment firm dedicated to building consumer businesses. Many think of TCG as some of the best media investors in the world, and in this discussion, you’ll quickly see why. In our conversation, we cover how TCG identifies creators that they can help build businesses with, how established companies should think about influencers and media today, and what innovations they are most excited for in the creator space. As I become more heavily involved in building new media properties, Jesse and Mike are always my first point of call for advice, and I’m so excited to share this with you. Please enjoy my conversation with Jesse Jacobs and Mike Kerns.</span></p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/71100067/jacobs-content-to-commerce"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">------</span></p> <p><strong>This episode is brought to you by</strong> <a href= "https://canalyst.com/?utm_source=Invest_Like_The_Best&utm_medium=Sponsored_Content&utm_campaign=Show_Notes&utm_term=April_2021&utm_content=April_6"> <strong>Canalyst</strong></a><strong>. Canalyst is the leading destination for public company data and analysis. If you've been scrambling to keep up with the deluge of IPOs and SPACs these days, Canalyst has models on Coinbase, Roblox, Qualtrics and everything in between. Learn more and try Canalyst for yourself at</strong> <a href= "https://canalyst.com/patrick/"><strong>canalyst.com/patrick</strong></a><strong>.</strong></p> <p><span style="font-weight: 400;">------</span></p> <p><strong>This episode is brought to you by MIT Investment Management Company – also known as MITIMCo, the endowment office of MIT. MITIMCo seeks to find people