Michigan Business Beat | Kate Snyder, Cassie Cotton, Piper & Gold, Announces New President

Chris Holman welcomes Cassie Cotton, President, and Kate Snyder Founder & CEO - of Piper AND Gold Public Relations, Lansing, MI PIPER AND GOLD PUBLIC RELATIONS ANNOUNCES NEW PRESIDENT Kate, welcome back to the Michigan Business Beat, we've worked together for over a decade, can you remind the Michigan business community about Piper AND Gold? Cassie, you were a longtime Chief of Staff with Piper AND Gold, could you share some more of your career path, and what prompted your new role with the company? We'd like to hear some more about a Woman-owned business leading the way with a dual leadership model, could you both share your perspective and what you will be focusing on going forward? Also for both of you, what does this evolution say about Piper AND Gold, how does it distinguish you in the communications industry, and what does it mean for the overall small business sector? Here are more details: PIPER AND GOLD PUBLIC RELATIONS ANNOUNCES NEW PRESIDENT Woman-owned business leading the way with a dual leadership model LANSING, Mich. — Piper & Gold, an award-winning and people-centric PR agency, has appointed longtime Chief of Staff Cassie Cotton as the agency's inaugural president. This strategic move marks a new chapter in the evolution of the agency, while Kate Snyder, the founder and CEO, remains in the CEO role. As president, Cotton will spearhead Piper & Gold's operations and oversee the team, upholding P&G’s commitment to exceptional client service. Snyder will continue to enhance and strategically position the agency for growth and impact while representing it in the communities and industries it serves. The dual leadership restructure, establishes a model uncommon in small businesses, overturning conventional business models that have long posed disadvantages for women in leadership roles. According to the Global Women in PR Annual Index 2021, despite two-thirds of public relations professionals being female, the boardroom continues to be 66% dominated by men. “P&G consistently has stood at the