Michigan Business Beat | Gina Thorson, Stormy Kromer & Community Spirit for 13th Annual Plaidurday

Jeffrey Mosher welcomes, Gina Jacquart Thorson, Co-owner and President, CEO of Stormy Kromer, a division of Jacquart Fabric Products, Ironwood, MI October 6th is the 13th Annual Worldwide Plaidurday Celebration. am I to understand Stormy Kromer is getting involved again? Besides Ironwood, what other cities across Michigan will be celebrating that evening? What could attendees expect to experience at the 13th annual Worldwide Plaidurday event? Besides bringing the community together, I imagine Stormy Kromer will be featuring some specials? How has the first year as CEO gone? Any other news to mention? Michiganders, Midwesterners, and anyone who loves plaid are encouraged to embrace the Plaidurday holiday by joining community celebrations aiming to beat records. Ironwood, Mich. (October 6, 2023) — Several Michigan cities will celebrate the world’s favorite pattern with gatherings planned in Ironwood, Marquette, and Keweenaw, MI, on October 6th. Attendees, or those celebrating from other parts of the world, are encouraged to wear their finest plaid for the 13th annual Worldwide Plaidurday holiday. Those in Ironwood will celebrate with games, live music, scavenger hunts, and giveaways at their Plaidurday celebration hosted by Stormy Kromer and the City of Ironwood. Stormy Kromer, the iconic outdoor brand located in Ironwood, is leading the festivities to bring the community together and will hold a sale in-store and online from October 6-8 to celebrate their iconic pattern. "Plaidurday holds the status of a national holiday in our Ironwood community," said Gina Jaquart Thorsen, the CEO of Stormy Kromer. "Each year, when October arrives, we unfurl the plaid carpet, inviting hundreds dressed in plaid to join us for shopping, dining, and exploring, and of course, for the obligatory main street photo-op. This unique global celebration is a staple of our community and history." In 2011, Justin “Bugsy” Sailor founded the celebration of plaid in Lansing, Michigan, when his friends pointed out he didn’t own any o