Michelle King: Media Relations for Your Law Practice

<p><strong>In this episode, Steve Fretzin and Michelle King discuss:</strong></p><ul><li>The importance of media relations to your law practice. </li><li>What becomes newsworthy and the timeliness of your content creation. </li><li>Critical roles for attorneys to play in the media and in current events. </li><li>Spotting trends and understanding how you fit as a media expert. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Media coverage is a huge boon to SEO and your perceived authority. </li><li>Consistency is the key to all marketing and business development activities.</li><li>Consume the media that you want to be featured in to get a sense of what they are looking for. </li><li>Journalists do keep track and pay attention to press releases if done in a timely manner. </li></ul><p><br /> </p><p><i><strong>"It's training your brain to think: How can I insert myself into this dialogue? In this topic? What's happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?"</strong></i><strong> —  Michelle King</strong></p><p><br /> </p><p><strong>Connect with Michelle King:  </strong></p><p>Website: <a href="https://www.rep-ink.com/">https://www.rep-ink.com/</a></p><p>Resources: <a href="https://resources.rep-ink.com/lawyers-published">https://resources.rep-ink.com/lawyers-published</a></p><p>Instagram: <a href="https://www.instagram.com/rep_ink_jax/">https://www.instagram.com/rep_ink_jax/</a>  </p><p>Blog: <a href="http://inksights.rep-ink.com/">http://inksights.rep-ink.com/</a>  </p><p>LinkedIn: <a href="https://www.linkedin.com/company/reputation-ink/">https://www.linkedin.com/company/reputation-ink/</a> & <a href="https://www.linkedin.com/in/michellecking/">https://www.linkedin.com/in/michellecking/</a></p><p>Twitter: <a href="https://twitter.com/rep_ink">https://twitter.com/rep_ink</a> & <a href="https://twitter.com/MichelleCKing">https://twitter.com/MichelleCKing</a></p><p>Facebook: <a href="https://www.facebook.com/reputationink">https