Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

<p>Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 stores in 49 states and Canada.</p><p>Loyalty360 CEO Mark Johnson spoke with Shroff about Michael and its loyalty and rewards program, personalization, and customer engagement efforts. Click HERE to read the feature article. Click <a href='http://loyalty360.org/content-gallery/featured-story/michaels-uses-personalization,-kpis-to-get-creativ'>HERE</a> to read the feature article.</p>