Michael Schein: The Hype Handbook

<p>Never before in human history have we had access to so much information. With the advancement of technology, we are now constantly surrounded by media, news, and advertisements. <br /><br />If you're looking to create success in business or personally, being able to stand out among all the noise is a challenge in this modern age. <br /><br />Michael Schein has the solution to attract attention, it's hype. <br /><br />Michael is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the Founder and President of the marketing agency MicroFame Media.<br /><br />In this episode, Michael passionately shares with us key lessons and stories from his new book, The Hype Handbook.<br /><br />Listen to this episode and learn about:<br /><br />- Michael giving credit and thanks to his English and Drama teacher, Sandy Lewis (3:00)<br />- How Michael found hype (5:20)<br />- Creating a big splash internationally by making war, not love (11:19)<br />- Transcendence as an effective, enriching, powerful force (17:41)<br />- The need for pain to experience pleasure (19:06)<br />- Gratitude in tough times (22:47)<br />- Playing with ego, appreciation, and recognition (31:06)<br /><br />Links:<br /><br />- Connect with Michael on Linkedin - <a href="https://www.linkedin.com/in/michaelfrancisschein/" rel="noopener">https://www.linkedin.com/in/michaelfrancisschein/</a><br />- The Hype Handbook - <a href="https://michaelfschein.com/the-hype-handbook/" rel="noopener">https://michaelfschein.com/the-hype-handbook/</a><br />- MicroFame Media - <a href="http://microfamemedia.com" rel="noopener">http://microfamemedia.com</a></p>