Michael Michelini – Do Detailed Market Research Before Creating a Product

<p><a href= "https://www.linkedin.com/in/mikemichelini/?originalSubdomain=hk" target="_blank" rel="noopener"><strong>Michael Michelini</strong></a> <span style="font-weight: 400;">is an American social media, e-commerce, and SEO Specialist who has lived in China since 2007. He is a passionate business connector who helps companies do business in China as well as Chinese companies to work in overseas markets. Michael built</span> <a href= "https://www.globalfromasia.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Global From Asia</span></a><span style="font-weight: 400;">, a cross-border e-commerce community, to help cross border business owners learn, network, make business partnerships, and grow global businesses. Most recently, he has joined as a partner at</span> <a href= "https://www.alpharockcapital.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Alpha Rock Capital</span></a><span style="font-weight: 400;">,</span> <span style="font-weight: 400;">which is an Amazon FBA investment company.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Don’t get caught up in patents if you’re entrepreneur and investor. Of course, it’s important to have your IP, but I think the most important one is a brand trademark.”</strong></p> <p><span style="font-weight: 400;">Michael Michelini</span></p> <p><span style="font-weight: 400;"> </span></p> <h2><strong>Worst investment ever</strong></h2> <h3><strong>Setting sail in China</strong></h3> <p><span style="font-weight: 400;">Michael moved to China in late 2007 with interest in living and doing business there. A few months later, he met a businessman, Andrew, who was all too willing to take him under his wing. Andrew was a sourcing agency and a product specialist who had been in China for 10 years already.</span></p> <p><span style="font-weight: 400;">He took Michael through the backstreets of China, and in the process, Michael got to learn all the insights of Chinese business. It’s in these backstreets that Michael