MI293: Hacking Marketing & Growth w/ Cody Schneider

<p>Robert Leonard chats with Cody Schneider about all things digital marketing and online business.</p><p>Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.</p><p><br></p><p><strong>IN THIS EPISODE, YOU’LL LEARN:</strong></p><p>00:00 - Intro.</p><p>09:33 - What niche sites are and how they work.</p><p>12:06 - How AI is impacting content generation.</p><p>30:44 - If niche sites are still viable with AI hitting the scene.</p><p>33:26 - Why you should be posting content on Twitter.</p><p>41:23 - Why brand is so important.</p><p>44:10 - How to grow a podcast.</p><p>51:44 - How to grow a newsletter.</p><p><br></p><p><em>*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.</em></p><p><br></p><p><strong>BOOKS AND RESOURCES</strong></p><ul><li><a href="https://www.amazon.com/Buy-Then-Build-Acquisition-Entrepreneurs/dp/1544501137?crid=1UGJVTXTWI8FI&amp;keywords=buy+then+build&amp;qid=1690304441&amp;sprefix=buy+then+buil%2Caps%2C150&amp;sr=8-2-spons&amp;sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&amp;psc=1&amp;linkCode=ll1&amp;tag=tipnetwork-20&amp;linkId=14e6f5105045ced7677161dac0d6cffe&amp;language=en_US&amp;ref_=as_li_ss_tl" rel="noopener noreferrer" target="_blank"><strong>Buy Then Build</strong></a> by Walker Deibel.</li><li><a href="https://www.amazon.com/EXITPreneurs-Playbook-Business-Reverse-Engineering/dp/1544514301?_encoding=UTF8&amp;qid=1690304532&amp;sr=1-1&amp;linkCode=ll1&amp;tag=tipnetwork-20&amp;linkId=696b8e8421d2e678ad4bfd3fee240d62&amp;language=en_US&amp;ref_=as_li_ss_tl" rel="noopener noreferrer" target="_blank"><strong>The EXITPreneur’s Playbook</strong></a> by Joe Valley.</li><li>Related episode: Listen to&nbsp;<a href="https://link.chtbl.com/MI286" rel="noopener noreferrer" target="_blank"><strong>Building an Online Business Empire w/ Jacky Chou</strong></a>, or watch the&nbsp;<a href="https://www.theinvestorspodcast.com/millennial-investing/onlin