MI100: Masterclass on Building an Online Course Business w/ Jacques Hopkins

<p><strong>IN THIS EPISODE, YOU’LL LEARN:&nbsp;</strong></p><ul><li>5:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him&nbsp;</li><li>12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today</li><li>18:15 - Why there is a misconception that online courses are an easy way to riches,&nbsp;</li><li>21:28 - What other myths there are around online courses, and what the actual truth is&nbsp;</li><li>23:94 - How to actually convert YouTube viewers into customers and what kind of call-to-action one can use to do so&nbsp;</li><li>36:38 - What to consider when deciding to quit one’s job and what kind of “ah-ha” moments to watch out for in order to take the leap into becoming a full-time entrepreneur</li><li>46:07 - Where to start when building an online course and how to build an audience without any existing following</li><li>48:21 - If starting on YouTube is a good strategy when building an audience for an online course and if it can be an additional revenue stream (or just a purely top-of-the-funnel type strategy)</li><li>54:02 - What a funnel is and what it means when something is top-of-funnel</li><li>55:52 - How to think about the dynamic of giving away content for free versus making people pay for a product</li><li>59:43 - The big shift that happened in Jacques online course business that saved him from going back to his former job</li><li>58:36 - What an evergreen funnel is and the work needed to make one actually work</li><li>1:01:22 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today</li><li>1:04:48 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator</li><li>1:14:03 - How to focus as an entrepreneur, especially if you want to create multiple projects</li><li>1:17:34 - Habits or principles to incorporate into one’s life that will lead to