MI Rewind: Business Crash Course w/ Mike Michalowicz

<p><strong>IN THIS EPISODE, YOU’LL LEARN: </strong></p><ul><li>26:49 - How someone can get their very first customer, who isn’t a friend or family member.</li><li>31:24 - Why most businesses and people’s marketing plans fail.</li><li>32:45 - Why copying best practices from your competition almost guarantees your marketing will go unnoticed.</li><li>35:51 - The breakdown of the idea of the DAD or D-A-D framework.</li><li>45:40 - If Mike was able to go back to before he started his first two successful companies, or even if he is to launch a brand new business today, what he would use that he knows now that he didn’t know back then that would increase the speed and probability of his businesses’ success.</li><li>And much, much more!</li></ul><p><br></p><p><em>*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.</em></p><p><br></p><p><strong>BOOKS AND RESOURCES</strong></p><ul><li>Mike Michalowicz’s <a href="https://gogetdifferent.com/" rel="noopener noreferrer" target="_blank"><strong>Go Get Different website</strong></a>.</li><li>Mike Michalowicz’s books <a href="https://www.amazon.com/gp/product/0593330633?ie=UTF8&amp;linkCode=ll1&amp;tag=millenniali0e-20&amp;linkId=04f8479c0ee83d5c64d5a0bcc063bf95&amp;language=en_US&amp;ref_=as_li_ss_tl" rel="noopener noreferrer" target="_blank"><strong>Get Different</strong></a>, <a href="https://www.amazon.com/gp/product/073521414X/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=reipodcast-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=073521414X&amp;linkId=d6cfc5ad8e2b3a4c57ba27d19f981d1f" rel="noopener noreferrer" target="_blank"><strong>Profit First</strong></a>, <a href="https://www.amazon.com/gp/product/1591844886/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=reipodcast-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1591844886&amp;linkId=28d5d5a8145129a02f501a3d283894dd" rel="noopener noreferrer" target="_blank"><strong>The Pumpkin Plan</strong></a>, <a href="https://www.amazon.com/gp/product/0525534016/ref=as_li_qf_asin_il