Merging Opposing Paradigms to Create the Ultimate Mass Movement

<p>"My idea is sooo unique and...different...like, it's never been done before!"...</p> <p> </p> <p>Famous final words before years of disappointment and frustration ensue...</p> <p> </p> <p>Sound familiar?...</p> <p> </p> <p>I know I can definitely relate to this...</p> <p> </p> <p>As a pattern people with ideas-- unique ideas particularly fall into this one, stealthy trap...</p> <p> </p> <p>Which is the trap of believing unique ideas create movements and markets on their own...</p> <p> </p> <p>I recount in this podcast, time after time of falling victim to this false belief myself...</p> <p> </p> <p>Again and again feeling that this idea would amass it's own cult following because it's entirely unique and a direct response to what the masses say they are lacking...</p> <p> </p> <p>But, more importantly, in this episode I recount the less known facet of a very well known story...</p> <p> </p> <p>The story of Russell Brunson's journey to build his billion dollar company, Clickfunnels, but the part of the story, specifically, where he has this billion dollar idea, but is unable to sell it...</p> <p> </p> <p>The story is a perfect caricature of how we, as designers, bring brilliant, billion dollar designs to the world, but fail to allow these designs to blossom because we lack a proper understanding of the two paradigms that encompass all of human thinking...</p> <p> </p> <p>Listen along to this episode, as I document myself unraveling the mystery...</p> <p> </p> <p>--------------------------------------------------------------------------------</p> <p> </p> <p>Read This If You're Ready To Push Your Ideas Into The World...</p> <p> </p> <p>Visualize this— </p> <p> </p> <p>Your new sales memoir is complete...(and, man, the design is beautiful)</p> <p> </p> <p>Your marketing campaign has finally run its course...</p> <p> </p> <p>Your launch happened...yesterday, as a matter of a fact </p> <p> </p> <p>And suddenly...the world understands you. </p> <p> </p> <p>Your people are gather