Memecast #8: Periodic Benefits

Sylvester Tumelo Les

3 min

Investing & Markets

Description

It's true subscription buyers are looking to exchange money for benefits. But what's funny is I so often hear from executives and companies, we need to go subscription, we need to find a way to turn our business model into a subscription. I got to tell you that's very inside-out type thinking. That's a company thinking about themselves and what they want. Now mind you, it's a great idea because of valuations for subscription companies are huge compared to more traditional or transactional type businesses. "Subscription buyers are looking for a clear and easy exchange of money for benefits." - Mark Stiving But yet, if they want to go subscription, instead of saying, how do we go subscription, we need to flip the script and say, What are the benefits our buyers are buying from us? What are the benefits they expect? And is there this periodic delivery or receipt of benefits that they're getting? Because that's what we really want to do. Think about Porsche, again, is a great example of this. What are the advantages or benefits to owning a Porsche itself? Well, I own a Porsche Well, actually, I don't, but I could own a Porsche because I want the fun of driving one. Or maybe I like the ego of being seen driving one. Or maybe it's because it's in my garage, and it's ready to go. Anytime I want it. It's right there. And I probably drive it every day or every other day, I drive it a lot. So these are benefits you get when you own a Porsche. But what about if you subscribe to a <a href="https://www.porsche.com/">Porsche</a>, could you still deliver all those same benefits, we're sure we can deliver the fun of driving one, you can still have the same ego

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julesVal

Episodes

Memecast #8: Periodic Benefits

Sylvester Tumelo Les

3:26