Memecast #38: Better Products

<p><span style="font-weight: 400;">I've spoken with lots of CEOs who believe that they should get higher margins and they want higher margins. And, by the way, doesn't everybody want higher margins?</span></p> <p><span style="font-weight: 400;">But the key is the CEO as well as pretty much everybody else in the company doesn't truly understand what value means to the customer. </span></p> <p><span style="font-weight: 400;">And what that means is that the products they're building aren't necessarily. That valuable to their marketplace. </span></p> <p><strong>“</strong><span style="font-weight: 400;">Build products that deserve higher margins.</span> <strong>“- Mark Stiving</strong></p> <p><span style="font-weight: 400;">If everybody could switch their mindset to believing in value, to understanding what customer value really looks like, we could truly build products that had a lot more value in the marketplace and then charging higher prices and getting higher margins.</span></p> <p><span style="font-weight: 400;">That just goes along with building better products. </span></p> <p><span style="font-weight: 400;">We hope you enjoyed this podcast. If you see have any questions or feedback please email me mark@impactpricing.com. </span></p> <p><span style="font-weight: 400;">Now go make an impact.</span></p> <p><strong>Connect with Mark Stiving: </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Email: mark@impactpricing.com</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/stiving/"><span style= "font-weight: 400;">LinkedIn</span></a></li> </ul>