Memecast #21: Customer Success Creates Value

<p>We know that we have to subscription companies have to win customers, keep customers, grow customers.</p> <p>This is really about keeping customers and we should have a customer success department that is watching usage. Watching are people really getting value from our product.</p> <p>Those who are using our product a lot are getting a lot of value and hence are very unlikely to churn.</p> <p><strong>"Subscription businesses need you to use and like their product to keep you buying it. Customer success creates value." - Mark Stiving</strong></p> <p>Those that stop using decrease using aren't using the right features, the people who aren't getting as much value from our product, they're much more likely to churn.</p> <p>Our customer success departments should be watching who's using what and how much, and then helping those who aren't using the product enough to see the value.</p> <p>To be able to use the product more because the more they use it, the more value they get, the less likely they are to get.</p> <p><span style="font-weight: 400;">We hope you enjoyed this podcast. If you see have any questions or feedback please email me mark@impactpricing.com. </span></p> <p><span style="font-weight: 400;">Now go make an impact.</span></p> <p><strong>Connect with Mark Stiving: </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Email: mark@impactpricing.com</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/stiving/"><span style= "font-weight: 400;">LinkedIn</span></a></li> </ul> <p><span style="font-weight: 400;"> </span></p>