Melisse Shaban / Virtue Labs

<p>In a category marked by over-promises, Melisse Shaban CEO of Virtue Labs, has created something that truly delivers. Virtue’s hair care line is just different because of, well, a miracle ingredient. You heard us, a miracle ingredient. In our latest episode, Melisse talks about creating the company, the products, and the brand from scratch and building it for the long haul. </p><p><strong>00:18</strong> - Melisse Intro</p><p><strong>00:56</strong> - Origins of Virtue</p><p><strong>05:11</strong> - Why is human keratin better</p><p><strong>07:53</strong> - How is original technology being used</p><p><strong>08:15</strong> - How do you cut through the noise in the beauty industry</p><p><strong>12:02</strong> - How does Virtue stand out in D2C world</p><p><strong>14:59</strong> - Salon business during Covid</p><p><strong>17:56</strong> - Salons and word of mouth</p><p><strong>22:31</strong> - Is Virtue a purpose brand</p><p><strong>25:55</strong> - Brand articulation</p><p><strong>33:10</strong> - If Virtue was a Pinterest board</p><p><strong>38:17</strong> - Would you open source the technology</p><p><strong>42:50</strong> - The next five years</p><p><strong>44:46</strong> - Where can you find Virtue</p><p> </p><p><a href="https://www.linkedin.com/in/melisse-shaban-377969b/">https://www.linkedin.com/in/melisse-shaban-377969b/</a></p><p><a href="https://www.virtuelabs.com">https://www.virtuelabs.com</a></p><p><a href="https://www.twitter.com/virtuelabs">https://www.twitter.com/virtuelabs</a></p><p><a href="https://www.facebook.com/virtuelabs">https://www.facebook.com/virtuelabs</a></p><p><a href="https://www.instagram.com/virtuelabs/">https://www.instagram.com/virtuelabs/</a></p><p><a href="https://www.pinterest.com/virtuelabs/">https://www.pinterest.com/virtuelabs/</a></p>