Melissa Katrincic / Durham Distillery (Part One)

<p>Today’s episode of Brands in Action is part one with our guest Melissa Katrincic from Durham Distillery. We hear how Melissa is building an empire from out of this little distillery in Durham, NC. She and her husband started from absolutely nothing and have built one of the finest gins in the world.<br /> </p><p>00:18 - Melissa Intro</p><p>02:06 - Origin Story</p><p>09:3 - Entrepreuners and actually doing it</p><p>15:42 - Covid Taskforce</p><p>19:19 - Making the product feel big with design</p><p>23:38 - What makes gin "gin”?</p><p>31:06 - How do you educate about gin via messaging</p><p>32:34 - Differences in types of gins and how that relates to messaging</p><p>36:27 - Categorization in gin competition<br /> </p><p><a href="https://durhamdistillery.com/"><strong>https://durhamdistillery.com/</strong></a><strong> </strong><br /><a href="https://www.linkedin.com/in/melissagreenkatrincic/"><strong>https://www.linkedin.com/in/melissagreenkatrincic/</strong></a></p>