Melanie Benson - Growing Your Platform By Leveraging Competitor's Audiences

<p><span style="font-weight: 400;">When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show!</span> <a href= "https://melaniebenson.com/"><span style= "font-weight: 400;">Melanie Benson</span></a> <span style= "font-weight: 400;">is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business. </span></p> <p><span style="font-weight: 400;">We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with</span> <a href= "https://evergreenprofits.com/greg-rollett-leverage-platforms-grow-brand/"> <span style="font-weight: 400;">Greg Rollett</span></a> <span style="font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/justin-schenck-build-platform/"><span style="font-weight: 400;"> Justin Schenck</span></a><span style="font-weight: 400;">, to learn more tactics on how to grow your brand by leveraging other platforms.</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action.</span></em><span style="font-weight: 400;">” - Melanie Benson</span></p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Melanie won a