Media Companies For Everyone [Brian Armstrong, Chamath, swyx]

<ul> <li>Read: <a href="https://blog.coinbase.com/announcing-coinbase-fact-check-decentralizing-truth-in-the-age-of-misinformation-757d2392d61a">https://blog.coinbase.com/announcing-coinbase-fact-check-decentralizing-truth-in-the-age-of-misinformation-757d2392d61a</a> </li> <li>Watch: <a href="https://www.youtube.com/watch?v=eoZG89pDzzY">https://www.youtube.com/watch?v=eoZG89pDzzY</a> (33mins in)</li> </ul><p>Coinbase Fact check: <a href="https://blog.coinbase.com/factcheck/home">https://blog.coinbase.com/factcheck/home</a><br></p><p><b>Announcing Coinbase Fact Check: Decentralizing truth in the age of misinformation</b></p><p><em><br>Every tech company should go direct to their audience, and become a media company.</em></p><p><br>Whether traditional, social, or corporate media, we’re all just typing words on the internet.</p><p><br>As Coinbase and the cryptoeconomy grow, we’ve seen more interest from the media, government, and the general public in our business and in crypto overall. This increased awareness has been great. Unfortunately, we also see misinformation published frequently as well, whether in traditional media, social media, or by public figures.</p><p><br>This doesn’t always come from negative intentions. Our business, and crypto, can be difficult to understand, and often people are rushed to post first impressions online, making mistakes in the process. At other times, misinformation comes from people pushing their own agenda, or from those who have a conflict of interest.</p><p><br>This is not unique to our business or industry of course. Every company experiences this to some degree, and it can be incredibly frustrating.</p><p><br>So how should companies respond to misinformation?</p><p><b>The choices</b></p><p><strong><br>Option 1: turn the other cheek</strong></p><p><br>The most common advice you’ll hear from PR firms and boards is to work behind the scenes to correct misinformation, but never engage in public fights. This might mean working with journalists to fact check a story, or