Measuring Social Media: What Marketers Need to Know

<p>Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals?</p> <p>In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. </p> <p>Show notes: <a href= "https://www.socialmediaexaminer.com/107">https://www.socialmediaexaminer.com/107</a></p>