
Means of payment: Culture matters
Ladypearl🌹
7 min
Success & Inspiration
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<p>Mr Schmidt and I look at the cultural aspects of means of payment. Our study shows that we perceive cash in our own currency as psychologically proximal and credit cards as distant, whereas both foreign cash and credit cards are perceived as psychologically distant. </p> <p>Research report: https://www.researchgate.net/publication/348327743_Cash_vs_Card_vs_Mobile_Payment_Psychological_Mechanisms_for_Means_of_Payment_Summary_of_research_results</p> <p> </p>
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Means of payment: Culture matters
Ladypearl🌹