MB289: Apply the 80/20 Rule to Scale Your Syndication Business – With Perry Marshall

<p><span style="font-weight: 400;">You may have heard the idea that only 20% of what we do in business produces 80% of the results. And it follows that if you identify the right 20% and focus on that, you can scale a syndication business fast. But what does that look like in practice? How do you apply the 80/20 rule to make decisions around how to spend your time?</span></p> <p><span style="font-weight: 400;">Endorsed by</span> <em><span style="font-weight: 400;">Forbes</span></em> <span style= "font-weight: 400;">and</span> <em><span style= "font-weight: 400;">Inc. Magazine</span></em><span style= "font-weight: 400;">,</span> <a href= "https://www.perrymarshall.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Perry Marshall</span></a> <span style="font-weight: 400;">is one of the most expensive business strategists in the world and the creator of the world’s largest science research challenge, the $10M Evolution 2.0 Prize. Perry’s reinvention of the Pareto Principle is published in the</span> <em><span style="font-weight: 400;">Harvard Business Review,</span></em> <span style="font-weight: 400;">and he is the author of eight books, including</span> <a href= "https://www.perrymarshall.com/8020-book/" target="_blank" rel= "noopener"><em><span style="font-weight: 400;">80/20 Sales and Marketing</span></em></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.amazon.com/Memos-Head-Office-Channeling-Business/dp/1735421111" target="_blank" rel="noopener"><em><span style= "font-weight: 400;">Memos from the Head Office</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p><span style="font-weight: 400;">On this episode of the Financial Freedom with Real Estate Investing, Perry joins cohost Garrett Lynch and me to explain the concept of the Pareto Principle and discuss how it applies to real estate syndication. He describes how we can leverage the 80/20 pattern to scale an investing business, challenging us to focus 50% of our attention on the right 1% of our inves