Maximizing Time and Ikigai with Ben Tse

Today’s guest is Ben Tse, the co-founder of GenoPets and their Chief Product Officer. GenoPets is a free-to-play mobile NFT RPG that turns your real-life daily activity into captivating gameplay, making it fun and rewarding to live an active lifestyle. Users imbued their personality and formed in their likeness, are as rare and unique as the users are. Every step a user takes unlocks new in-game features, story advancement, aesthetic customization, performance upgrades, and, of course, the evolution of the user's GenoPet, increasing its rarity. Built on Solana, GenoPets’ coined move-to-earn mechanic stands as a strong reminder that the more users invest in themselves, the more they’ll inevitably appreciate, especially with a Genopet by their side. And as you evolve, it evolves. GENE Token is a governance and staking token that represents the value of the GenoPets game and is used to craft in-game NFTs. GENE holders gain access to exclusive peaks at new content, have a voice in in-game design, and can participate in special community perks like airdrops. Ben is an award-winning product designer, technology strategist, and digital product consultant with 16 years of experience in product design, UI/UX, SaaS, E-commerce, and Branding. He has been a blockchain and crypto investor and builder since 2016. Our conversation covers various topics, including GenoPets, Value Discovery, Move-to-Earn, Ikigai, and much more. We begin our conversation by discussing Ben’s rich background in design. We discuss our experience working in the hospitality space and how these experiences have given us a tremendous amount of insight into the human psyche. We touch on the importance of ikigai and working on things one is passionate about. Our next conversation topic centered around the origin story of GenoPets. Ben discusses how he and his co-founder Albert started the project during a hackathon competition. Ben shares how the move-to-earn revolution came to be. We define value and discuss the origin of value. We also touch on the relat