Maximizing Podcast Revenue: Programmatic Advertising Explained

<p>On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's programmatic advertising, the benefits for both brands and podcasters and how you can monetize your podcast using this incredible technology! </p> <p>"Programmatic advertising allows advertisers to buy advertising inventory in real time with the possibility of showing an ad to a selected target group within a specific content." On this episode, you will learn the following: 1. Discover how programmatic advertising can benefit both podcasters and brands. 2. Learn the technology behind podcast advertising and hear how it is used for more than just ads. 3. Explore the different ways brands can use the Podbean's ad solutions, Ads Marketplace and programmatic advertising to maximize their revenue.</p> <p> </p> Resources: <p>Register for our free upcoming event:</p> <p><a href='https://www.eventbrite.com/e/maximizing-your-podcast-reach-the-power-of-programmatic-advertising-tickets-533157397127'>Maximizing Your Podcast Reach: The Power of Programmatic Advertising</a></p> <p>Sign up for programmatic advertising now:</p> <p><a href='https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace'>https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace</a> </p> <p>Podbean's In-App Promotion:</p> <p><a href='https://www.podbean.com/advertise-your-podcast-on-podbean-app'>https://www.podbean.com/advertise-your-podcast-on-podbean-app</a> </p> <p>Subscribe to our email newsletter to get industry updates: <a href='https://www.podbean.com/email-subscribe'>https://www.podbean.com/email-subscribe</a> </p> <p>Sign up for all of Podbean's Free Live Events here:</p> <p><a href='https://www.eventbrite.com/o/podbeancom-31329492977'>https://www.eventbrite.co