Maximizing Display Ad Revenues by Owning Your Ad Inventory with Kean Graham [Ep.130]

<p><span style="font-weight: 400;">Display advertising is a powerful monetization, but many website owners miss out on extra profits and growth by treating display ads as a “set and forget” addition to their site.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Recognizing this untapped potential, Kean Graham created MonetizeMore, a platform that increases ad revenues by using auction technology to find the advertisers willing to pay the most for your ad placement. They also offer a suite of tools that helps publishers analyze their revenue stats and detect and block invalid traffic.</span></p> <p><span style="font-weight: 400;">In this episode, Kean joins us to shed light on the state of the display advertising industry in 2023. We discuss the challenges publishers are currently facing, including how market changes have impacted RPMS, and how AI will affect organic traffic.</span></p> <p><span style="font-weight: 400;">Kean also dives into some of the pitfalls that many publishers are unaware of. He reveals the dangers of bot traffic attacks and explains how invalid traffic can be a silent killer for your site. </span></p> <p><span style="font-weight: 400;">Kean also explains how many black box companies gatekeep your ad inventory, and how owning that inventory is the key to unlocking exponential growth for your site. According to Kean,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“Your ad inventory is a wealth of data that you can use to sell directly to advertisers, access premium RPMS, or create brand partnerships. So If you really want to grow your site to ambitious levels, it’s vital to partner with companies that believe in transparency and ad inventory ownership.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">If you want to take control of your ad revenues and propel your site to new heights, then don’t miss a minute of this episode!<br /></span></p> <h3>Topics Discussed in This Episode: