Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla

<p dir="ltr"><strong>Nikhil Kalla</strong> is a Global Pricing Manager at Ingersoll Rand who collaborates closely with regional pricing and global cross functional teams to drive projects that build pricing governance, create value propositions, align pricing with the market by applying segmentation, harmonization, rationalization and market research.</p> <p dir="ltr">In this episode, Nikhil shares the significance of customer segmentation in developing a product that caters to different pricing tiers - top, middle, and low. This approach ensures that the product aligns with customers' willingness to pay based on the value they receive.</p> <p><strong> </strong></p> <p dir="ltr"><strong>"If we had known our customer more or the most, you would have been able to segment your market and gain maximum on your profitability."</strong></p> <p dir="ltr"><em>- Nikhil Kalla </em></p> <p><strong> </strong></p> <p dir="ltr"><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li dir="ltr" role="presentation">Learn how customer segmentation drives different pricing points while still attracting customers from various segments</li> <li dir="ltr" role="presentation">Gain insights into the significance of customer segmentation in shaping product design and establishing pricing strategies that cater to customers' varying levels of willingness to pay</li> <li dir="ltr" role="presentation">Find out how proper communication of your product's value can help you gain the most advantage in pricing</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Topics Covered:</strong></p> <p dir="ltr">01:46 - What's all this obsession of Nikhil over mastering Rubik's cube </p> <p dir="ltr">02:52 - How he found himself in pricing</p> <p dir="ltr">04:31 - Defining customer segmentation</p> <p dir="ltr">07:09 - Customer segmentation by way of price segmentation</p> <p dir="ltr">08:59 - What goes into approving different price points for different customers and even for the same ones</p> <p dir="ltr">11:20 - What drives differe