Matthew Gowen - Reduce the Noise in Selling

<div class="" data-block="true" data-editor="a1ov5" data-offset-key="f4m5b-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f4m5b-0-0"><span data-offset-key= "f4m5b-0-0">Matthew talks about how 'being a good guy' makes sense in modern selling.</span></div> </div> <div class="" data-block="true" data-editor="a1ov5" data-offset-key="5scg5-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5scg5-0-0"><span data-offset-key= "5scg5-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="a1ov5" data-offset-key="62cc-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="62cc-0-0"><span data-offset-key="62cc-0-0">He shares his simple yet highly effective SPC (strategy, people, competition) approach, and discusses how being mission-driven helps avoid being drawn into the day-to-day dramas that can become distracting for salespeople.</span></div> </div> <div class="" data-block="true" data-editor="a1ov5" data-offset-key="1arev-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1arev-0-0"><span data-offset-key= "1arev-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="a1ov5" data-offset-key="ee6c3-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ee6c3-0-0"><span data-offset-key="ee6c3-0-0">By avoiding this, better focus can be given to the things that make a difference - including building relationships that add value.</span></div> </div> <div class="" data-block="true" data-editor="a1ov5" data-offset-key="dpfvf-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dpfvf-0-0"><span data-offset-key= "dpfvf-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="a1ov5" data-offset-key="4ihng-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4ihng-0-0"><span d