Mathew Sweezey on The Context Marketing Revolution

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC622.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://bit.ly/WordStream-MktgOverCoffee"><strong>WordStream</strong></a> and <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c62759"><a href= "tm_medium=paid-referral&utm_campaign=media-sponsorships-2020&utm_content=podcast&utm_term=marketing-over-coffee"> Shippo</a></strong></p> <p>He's the author of <a href="https://amzn.to/2yCyNii">The Context Marketing Revolution</a></p> <p>His role at Salesforce.com</p> <p>What does it take to break through the noise?</p> <p>Effective marketers are 96X better at delivering results</p> <p>Media environments dictate human behavior and decisions making more than anything else</p> <p>Dawn of the infinite media era</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2">6:43 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of <a href= "https://bit.ly/WordStream-MktgOverCoffee">WordStream. Check it out here!</a></strong></p> <p>Mapping out the customer experience</p> <p>Mercedes Benz vs. Tesla</p> <p>How the CXO or CGO is part of the marketing transformation</p> <p>Focusing on the emotional aspects of the customer journey</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">15:12 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL - for FREE! A $700 value! <a href="https://linkedin.com/MOC">Visit GoShippo.com/Coffee!</a></strong></p> <p>Using triggers on the customer journey</p> <p>Controlling the onboarding process</p> <p>Segments and Personas - Milennial vs. Baby Boomers, B2B vs B2C</p> <p>The culture itself has changed - it's not about demographics, it's global. Expectations have changed across the board.</p> <p>Journey lentgh is the measure of risk, nothing el