Matching Voter Files to Digital Identities with Ray Kingman Semcasting

<p><strong>Ray Kingman</strong>, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns.  Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> online</span> <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> activity and other known voter characteristics. They are</span> <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> testing a digital activity scoring system and different new twists on the data to allow campaigns to</span> <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> create discussions with voters and not just display messages.</span></p> <p>We talk about:</p> <ul> <li>Improving the reach of digital political ads</li> <li>Value of the constellation approach to finding voters</li> <li>Designing a more effective media mix to target and reach the desired audience</li> <li>Why understanding early voters means saving money on later media buys and improving outcomes</li> <li>Authorized use of voter files</li> </ul> <p>@Semcasting #TargetingVoters #DigitalIdentities #PoliticalCampaigns #Voters #<span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">CTV #PoliticalAds</span></p> <p><strong><a title="Semcasting" href="http://semcasting.com" target="_blank" rel="noopener">Semcasting.com</a></strong></p> <p><a title="Semcasting" href="http://semcasting.com" target= "_blank" rel="noopene