Mat Barnes from CAN

<p>In this episode, we discussed:</p><ul> <li>The benefits of raising your profile within the industry as a springboard to working on bigger public project teams.</li> <li>Why Mat looks outside of architecture for design and business inspiration, and how this helps him to take a differentiated approach to his social media, marketing and photographic style.</li> <li>How Mat uses weekly email and Instagram outreach to grow his professional network and discover new project opportunities for the studio.</li> <li>The press and photography strategy Mat follows to ensure his projects are reaching the right audience of potential clients.</li> <li>Why encouraging clients to feel safe expressing their unique personality and tastes in their project can make the architect’s job of marketing the finished project so much easier.</li> </ul><p>If you’d like to learn more about Mat and the studio, you can visit <a href="https://can-site.co.uk/">can-site.co.uk</a> or follow <a href="https://www.instagram.com/can_agram/">@can_agram</a> on Instagram.</p><p>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/">vanityprojects.com</a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/">marketing coaching services for architects</a>.</p><p>This episode was supported by <a href="https://archipro.com.au/">ArchiPro</a>. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit <a href="https://archipro.com.au/">ArchiPro.com.au</a> to learn more.</p>