Mastering the Psychology of Persuasion, Throwback with Brian Ahearn, Ep #328

<p><span style="font-weight: 400;">Have you heard of Cialdini’s principles of influence from his book, “</span><a href= "https://www.amazon.com/Influence-Psychology-Persuasion-Cialdini-1993-07-15/dp/B01FIWBG70/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr="><span style="font-weight: 400;">Influence: The Psychology of Persuasion</span></a><span style= "font-weight: 400;">?” If you’re in the world of sales and negotiation, you’re likely familiar with some of these principles. But the psychology of persuasion isn’t easy to master. In this special throwback edition of Negotiations Ninja, Brian Ahearn shares how negotiators can leverage the psychology of persuasion and transform the way they sell. Check it out!</span></p>