Mastering Social Selling with Tim Hughes

<p>How well do you leverage your social networks for business?</p> <p>Many of us have no idea how impactful social selling can be for our businesses. Social media is a powerful tool for business marketing and prospecting, but we need to learn how best we can leverage that. </p> <p>Today, I have the honor of hosting Tim Hughes on the show. Tim and I will be having a deep conversation about social selling. He will share nuggets of wisdom that we can all borrow to help us leverage our networks.</p> <p>Who is Tim Hughes? </p> <p>Tim is the most influential social selling person in the world. He is the CEO and Co-Founder of Digital Associate Leadership. He is also the author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing. </p> <p>Three things you should know about social selling</p> <ul><li>When you’re on social media, your profile is your shop window to the world.</li> <li>You need a network, which is about connecting to all the people that you want to sell to; you want to influence.</li> <li>Content: You need content because buyers are looking for help. They’re looking for advice. They’re looking for insight. We’re looking to be entertained, entertained.</li> </ul> <p> </p> <p>Tim’s inner superpower</p> <p>Tim believes his inner superpower is his GRIT. He has a clear vision, and he puts all the effort needed into achieving his goals. He believes he got it from his mother.</p> <p>Timestamps:</p> <p>[00:40] Getting to know Tim Hughes</p> <p>[06:34] What inspired Tim to write his first book?</p> <p>[08:11] How Tim’s entrepreneurship journey started</p> <p>[13:21] How Tim acquired his mindset</p> <p>[16:39] Three things you need to know about social selling</p> <p>[21:48] How to create content</p> <p>[23:57] Tim’s go-to strategy to grow a business</p> <p>[29:39] Tim’s reseller program</p> <p>[33:03] How to create superfans</p> <p>[39:07] Tim’s inner superpower</p> <p>Quotes:</p> <p>“Part of my job as being an ent