Mastering Pricing and Packaging for Your Subscription Business:  Taking People on a Journey with Amy Konary

<p><span style="font-weight: 400;"> </span></p> <p><strong>Why you should check out today’s podcast:</strong><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the basic differences between SaaS, subscription and traditional perpetual licenses </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn about subscription pricing decision and how to set-up the revenue buckets for acquisition, retention, and monetization </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover why it is important that your pricing and packaging  be aligned to the buyer journey </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>Amy Konary</strong> <span style="font-weight: 400;">has more than 20 years of experience advising companies on subscription business strategies.  </span></p> <p><span style="font-weight: 400;">She is the founder and chair of</span> <a href= "https://www.zuora.com/subscribed/institute/"><span style= "font-weight: 400;"> </span><span style= "font-weight: 400;">The Subscribed Institute presented by Zuora</span></a><span style="font-weight: 400;">, a think tank for the subscription economy. Through The Subscribed Institute Amy brings together a community of business executives, thought leaders, and industry experts at a series of Executive Summits and events, and generates research and industry benchmarks on subscription transformation topics. Amy also advises Zuora customers on subscription business strategy development, execution, and maturity.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, Amy talked about the strategies and different pricing models used to craft the revenue buckets for acquisition, retention and monetization of your subscription business. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>"When you're selling a subscr