Master Your Business Development Plan with Steve Fretzin - 212

<p><span style="font-weight: 400;">Shownotes can be found at</span> <a href="https://www.profitwithlaw.com/212"><span style= "font-weight: 400;">https://www.profitwithlaw.com/212</span></a><span style="font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">Sales. What is your first reaction when you hear that word? For many law firm owners, it has the impression of aggressive selling and pitch meetings. However, we need to understand that law firms are a business, and sales is a key part of growth. It’s more than just selling; the sales process or business development is about building trust and relationships.</span></p> <p><span style="font-weight: 400;">In this episode, Steve Fretzin joins us to discuss the value of having a business development plan in growing your firm. We talk about the importance of identifying your niche and target clientele. Steve also shares that people’s decisions are driven by different motivators. If we want to serve our clients well, we need to understand them down to these motivations. We need to know how to ask the right questions.</span></p> <p><span style="font-weight: 400;">If you want to gain a deeper understanding of the importance of having a business development plan, then this episode is for you.</span></p> <p><br /> <br /> <br /></p> <p><span style="font-weight: 400;">Resources mentioned:</span></p> <p> </p> <p><span style="font-weight: 400;">This episode is sponsored by Smith AI. Curious how you can use a receptionist service at your law firm? Download the Smith AI free eBook</span><strong>: </strong><a href= "https://smith.ai/lp/ebook-lawyering-or-laboring?utm_source=Profit_with_Law&utm_medium=podcast&utm_campaign=profit_with_law_lfgs_2021_sponsor_podcast"><span style="font-weight: 400;">Are you Lawyering or Laboring? 7 Steps for Running a Highly Productive Law Firm with Virtual Receptionists</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">This episode is sponsored by Get Staffed Up. Start growing y