Masculine Conviction. Building A Genuine Business Through Identity.

On this episode of Prepare to Win we have Cruz Fondriest on the show with us talking about his new project, Masculine Conviction. We get into a variety of topics including: how Cruz and Justin got into Powerlifting, the difference between being an elite athlete versus being healthy, what it is like to transition out of competing, what it means to find your identity, and much more. If you’d like to learn more about Cruz’s Masculine Conviction project, then you can find him on Instagram at @fondie92 Follow us on SoundCloud, Spotify, and iTunes. Leave us a review and let us know how we’re doing! Your Hosts: Justin Oliver is the owner of Unrivaled Strength and Fitness (established in 2015). He is a coach with over 10 years of experience in the fitness industry and has dedicated himself to bringing the best to his clients through evidence-based training. Justin is currently a competitive powerlifter with an International Elite Total of 1905 at 242. He has an incredibly diverse background of training which allows him to bring special insight to everyone he encounters. His purpose for starting this podcast is to have platform to share his knowledge and experience in fitness, life, and business. Dane Lee is a Sports Massage Therapist and owner of Elite Recovery Sports Massage. He has been working with powerlifters, Olympic weightlifters, and collegiate athletes since 2015. He is the inventor of Nervous System Management and Recovery Programming. His work is primarily based in Accumulative Fatigue Theory for athletes of various ages and disciplines. He is currently working towards his PhD in Integrative Biosciences with an emphasis in Human Performance Recovery. Intro and Outro Music: “Stomp It” By: Evgeny Kiselevich available on www.melodyloops.com/tracks/stomp-it Follow us on Instagram at: Unrivaled Strength Gym : @Unrivaledstrength Justin Oliver : @j_oly5 Dane Lee : @elite_recovery_lmt www.unrivaledstrength.com www.eliterecoverymassage.com