Marvelous Rebrand with Jennifer Barcelos and Sandy Connery

<p>What’s in a name? Actually, everything.</p><p><br></p><p>It’s been a while since you’ve heard just us by ourselves, and this episode is deeply personal to us – we have a big announcement!</p><p>We talk about the complexities of deciding a new name and what brought us here. The dizzying ten months navigating trademarks and words, and the sweet relief of making a decision! Plus, the joy of seeing our clients embracing wordplay.</p><p>We also talk about niching – we still believe it’s key, but you’ve gotta know when to niche up and out! At some point it’s time to ask yourself – have I got comfortable here?</p><p>Finally, we dive a little into our deeper mission of redistributing wealth, and how a new name just fits that vision better. We hope you enjoy it! We think it’s Marvelous. </p><p><strong>Here’s a peek at what else we discuss:</strong></p><ul> <li>Namastream is now called Marvelous.</li> <li>Why rebranding is such a massive undertaking.</li> <li>The challenge of finding a word to represent and summarize your company.</li> <li>Why the idea of wonder is important for their company that facilitates online teaching and instruction.</li> <li>Why the word “marvelous” resonates with Sandy and Jennifer.</li> <li>Sandy and Jennifer discuss their reasons for rebranding.</li> <li>How their name change was informed by a decision to grow bigger and be more inclu-sive.</li> <li>Their name change was partially informed by concerns around cultural appropriation and referencing Sanskrit.</li> <li>How they’ve wrestled with their mindset around serving a niche market.</li> <li>How rebranding has helped make their core mission more explicit.</li> <li>Marvelous’s core mission of redistributing wealth and changing lives.</li> </ul><p><strong>Resources</strong></p><ul> <li>WordHippo — <a href="https://www.wordhippo.com/">https://www.wordhippo.com/</a> </li> <li>Jennifer Barcelos on LinkedIn — <a href="https://www.linkedin.com/in/jenibarcelos/">https://www.linkedin.com/in/jenibarcelos/</a> </li> <li>Sandy Connery on Link